History with penalties for hidden advertising is ICO, which I had to pay boxer Floyd Mayweather and DJ Khaled — the precedent is interesting. The questions asked by cryptomount — who’s next, and will there be a sequel. John McAfee, prodeklarirovali, probably more than the ICO, decided to play in advance, saying that he Commission securities and exchange Commission (SEC) is definitely not afraid.
A veteran of cryptocotyle recalled that he always openly and publicly ridiculed the SEC, which, in his opinion, is “corrupt tumor on the body America.” Further, just in case he promised the SEC unprecedented publicity in case the Commission still dare to contact him, and concluded his tirade with a threat, stared would be more appropriate in some low-budget action movie.
“Come for me, SEC,” said McAfee, although the interest of the SEC to his person in connection with the ICO is no news yet appeared. However, the nervousness of one of the most ambiguous characters of the crypto community is understandable. Unlike DJ Khaled populateusers is one for ICO, or Mayweather, who participated in advertising campaigns for three of such placements, track record, McAfee is much more solid.
What a series for Coin of the Day in which he touted the individual coins and tokens, recommended to buy them and they prophesied to the Moon. But is his Twitter account and brought the money no less than received for the ICO is Mayweather, despite the fact that McAfee has been busy promoting cryptoprocta on an industrial scale, and not from case to case.
The position of the SEC in respect of such earnings is quite clear: any celebrity or individual that promotes the virtual currency, a valuable paper, should indicate that the publication is advertising, and to disclose compensation received for such advertisement. McAfee, like many other opinion leaders, this itself of course will not bother.
However, experts believe that the SEC likely marked the boundaries, pointing to the example of Mayweather and DJ Khaled how to behave, just not worth it, but to chase after every infringer will not. “I don’t think the SEC has the resources or desire to chase after every popular blogger from YouTube or Twitter, which advertised ICO among its subscribers,” said an American lawyer Jake Czerwinski.
In his view, such leaders should expect trouble otherwise. “I am sure that the plaintiffs, who purchased the token-ICO, by following these recommendations, which were basically hidden advertising, will not forget to mention those bloggers in their lawsuits,” he added.