The blockchain and cryptocurrencies have not bypassed the sports. In January of this year signed the first contract between a major sports club and a blockchain-project: football club “Arsenal” will promote ICO cryptocurrency for online gaming. It is tocancel can be seen on the banners of the Emirates stadium and on the official website of the team. We have made a selection of projects, which are also associated with sports and bloccano.
Sports blockchain projects
TokenStars — the first blockchain-a platform tokenization sport, which simplifies the interaction between players, fans and advertisers and making these relationships more effective.
The business model TokenStars based on the traditional business model agencies, talent management. The platform receives a 20-30% Commission from the advertising contracts of the players. These revenues will be converted into tokens as the main buyers which TokenStars see blockchain-investors, institutional investors, funds, fans of the sport. The latter will be engaged through partnerships with various media, including fan community Manchester United.
Investors TokenStars can not only to follow the career of athletes, but also to make key decisions, for example, the signing professional or commercial contracts.
With the project already working 15 major celebrities, including soccer player Gianluca Zambrotta, star NHL Nikita Kucherov, football player Valery Karpin, tennis player Anastasia Myskina, footballer Lothar Matthaus. They not only attract new users but also help the participants in their career experience.
SportyCo (former SportyFi) — decentralized system of financing and investment in sports projects. The main goal of the project is to enable prospective players to engage in activities, avoiding monetary barriers. Tokens ERC-20 SPF are traded on exchanges Okex, HitBTC and LiveCoin. The platform will be launched on 31 March 2018.
SportyCo has partnered with Spanish football team from La Liga RCD Espanyol. And the system also received support from players Roberto Carlos and Ronaldinho.
Globatalent platform that plans to decentralize football with all other sports. The idea of the project — capacity development of young athletes who at the moment do not have the support from investors or clubs. And at the same time the platform gives the opportunity to invest in talented people and benefit from their future success.
Sponsorship from clubs and athletes
CashBet — online casino for mobile devices. London club Arsenal will promote CashBet ICO Coin, a new cryptocurrency for the online gaming. The transaction amount was not disclosed. To promote the cryptocurrency will use pictures of famous players and the club’s emblem. According to the results of active campaigns CashBet plans to attract from $40 to $70 million. CashBet one Coin at the start will cost 50 cents.
13Tickets company, which plans to organize several interesting tourist activities for owners of bitcoins. For example, real Madrid became the first Spanish club that accepts bitcoins. Cryptocurrency is possible to pay for the official tour of the stadium “Santiago Bernabeu”. The next club, which conducted the negotiations — “Atletico”.
Cryptocanthon Finney — is a highly secure cryptographic kernel, which in turn allows you to maintain the blockchain app. The device will run on the system Shield OS based on Android. Advertising face of the campaign was the football player Leo Messi.
Stox is an open platform based on the Ethereum blockchain for markets forecasts, where people can trade the results of events in almost any category: sports, celebrities, election results and even weather. Platform in your Instagram touting the Barcelona player and national team of Uruguay Luis Suarez. Also platformu promoted and famous boxer Floyd Mayweather, who first among the stars to promote blockchain projects. Except for Stox he supported content marketplace Hubii Network and startup Centra, which promised to create cryptocurrency Bank card.